Jeremy Radcliffe shares insights from 25 years of leading Revenue teams, how AI is reshaping the CRO role, and his own path as a fractional GTM Leader.
Jeremy Radcliffe has led revenue teams for over 25 years. Long enough to have watched several waves of "the next big shift" come and go. In this episode, we dive into what’s actually different about this current shift and the AI era.
Jeremy walks through three ways AI is reshaping the CRO role: workforce design questions that barely existed a few years ago, product and revenue converging as product usage data becomes a better predictor of growth than CRM activity, and the CRO increasingly operating as a change leader rather than a pure sales manager. He's candid about where AI has genuinely changed his own day-to-day thinking, and equally candid about which parts are just hype and won’t stick in the long run.
📚 Episode Chapters
02:15 - The evolving role of CRO in the age of AI
05:30 - AI’s impact on day-to-day operations
07:30 - Navigating AI hype vs reality
11:00 - Balancing automation and human touch
12:30 - The future of SDRs in an AI-driven world
24:00 - Lessons from a fractional CRO
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