Pete Crosby, one of Europe's most experienced revenue coaches, unpacks the biggest mistakes founders make on the $1M to $10M journey. From ICP discipline, team alignment, hiring, and building high-performance cultures, this episode is packed with honest, pattern-driven insights for founders and GTM leaders who want to scale smarter.
If you're building a venture-backed software startup and trying to navigate the messy, exhilarating, often brutal stretch from $1M to $10M ARR, this episode is essential listening.
In this Making The Grade episode, we’re joined by Pete Crosby, Founder of Revelesco and one of the most experienced revenue coaches in the UK startup ecosystem.
Pete has helped countless founders and CROs find clarity, fix alignment, and scale with real commercial rigour. In this conversation, Pete shares the patterns he sees repeatedly across the companies he works with, and the frameworks he uses to help them break through.
Pete also shares the human side of scaling - why team alignment is the silent killer of otherwise great businesses, what makes a true builder in the one to ten phase, and how the best GTM leaders think about culture, hiring, and diversity.
Whether you're a founder, a CRO, or a revenue leader trying to level up, Pete's insight is the kind of hard-won wisdom you'd normally only access through years of experience.
📚 Episode Chapters
01:40 - The root cause of stalled growth
05:30 - Finding your ICP with discipline
10:30 - The four phases of scaling internationally
18:00 - Defining true predictability
21:30 - Team alignment & hiring diverse teams
🎧 Continue listening…
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