Making The Grade

Transitioning from CMO to CRO - Hannah Garner on stepping into the CRO seat & hiring in the AI era

Episode Summary

Arctic Shores CRO Hannah Garner on the unplanned move from marketing into revenue leadership, working through imposter syndrome, and why hiring for critical thinking matters more than ever in the AI era.

Episode Notes

Hannah Garner didn't set out to become a CRO. She joined Arctic Shores as VP of Marketing with an eye on the CMO seat, but found herself stepping into revenue leadership instead. 

In this episode, Hannah shares what that transition actually felt like - from the imposter syndrome that came with the transition to the advice from fellow CROs that helped her push through it. She also unpacks how to differentiate in an AI-saturated market and how AI is changing what “good hiring” actually looks like. 

📚 Episode Chapters

03:30 - Hannah’s journey to CRO
09:00 - Insights on Revenue Leadership
15:00 - Navigating Imposter Syndrome
20:50 - The importance of Brand differentiation 
31:00 - Hiring in the AI era 
 

🎧 Continue listening… 

Make sure you listen to Robert Newry’s transition from CEO to Chief Explorer at Arctic Shores